Do you have the skills to lead the implementation of a cutting-edge CRM strategy, driving bidder and seller retention through targeted, personalized campaigns? Are you excited about optimizing our marketing technology stack, including Bloomreach, to deliver impactful customer experiences? Can you see yourself collaborating with marketing, commercial, product, and data teams to shape the future of marketing automation? If so, this is the opportunity for you!

We’re driven by our commitment to value, transparency, and innovation. Our goal is to deliver exceptional auction experiences to both bidders and sellers, while continuously improving how we work. Our team is collaborative and diverse, but we share key traits: we’re customer-focused, results-oriented, and unafraid to make bold decisions. We're hands-on, proactive, and always looking to make a positive impact.

What you will do:

The Senior Marketing Automation Manager oversees the CRM strategy at TBAuctions, with a focus on bidder and seller retention. You will be responsible for improving our marketing technology stack, including implementing our Customer Data Platform (CDP), Bloomreach, to deliver personalized and targeted campaigns. You will develop and implement strategies to increase customer engagement across multiple channels. Your strategic thinking and technical skills will fuel creativity and take the customer experience at TBAuctions to the next level.

Key Responsibilities

• Responsible for leading the full continued roll-out and optimization of the Bloomreach platform, focusing on customer segmentation, personalization, and campaign automation.
• Make automated marketing plans that keep customers interested and loyal.
• Develop and implement an omnichannel approach to our marketing communications, by working with cross-functional teams.
• Be responsible for managing all marketing automation projects, from setting up the technology to managing stakeholders and setting up the flows and executing A/B tests and campaigns.

What you bring:

• 7+ years of international experience in marketing automation or a similar position, with 3+ years of recent hands-on experience owning a marketing communication channel
• Experience with marketing technology stacks, such as CRM tools, CDP tools, and integration features.
• A strong background in project and stakeholder management is a plus.
• A solid foundation in email marketing and customer journey optimization is essential.
• Ability to translate complex data into actionable insights.
• You have excellent communication skills and are able to work well in a global team.

If you don’t check every box, we still encourage you to apply. At TBAuctions, we value eagerness to learn and grow more than just ticking all the qualifications.

What we offer you 🥳

• Independent and varied role within an entrepreneurial and innovative organization
• Competitive salary up to 80.000,- a year incl. holiday allowance
• Good pension scheme
• Bonus scheme (up to 1 gross monthly salary per year)
• 25 vacation days
• Laptop and iPhone
• Training opportunities
• Working in a team of professionals, where hard work is well combined with humor ✨

This is TBAuctions

TBAuctions (TBA) is Europe's leading multi-brand digital auction platform for B2B used goods. We are powered by a diverse and international team of over 1,200 professionals across the Nordics, Benelux, UK and Continental Europe. Our belief that 'everything has value' drives us to innovate through technology, creating more effective and sustainable auction processes. Our culture is based on our core values, which guide every decision we make, from hiring to performance reviews, from day-to-day decisions to key business strategies. We put bidders and sellers first, we take responsibility, we deliver results and we succeed as a team - because we are better together!